Allison Fonder Creative Strategy

Freelance consultant with 10+ years in marketing and strategy who helps design and tech brands find their voice in the cultural conversation, and get results. I help develop positioning and content approaches that feel authentic to who they are and relevant to who they're trying to reach.

ajfonder@gmail.com

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(918) 607-5186

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Experience

Creative Strategist

Freelance

July 2023 – Present

Remote & Portland, OR

Consult with design and technology organizations, startups, and studios to develop content strategies that simplify complex topics for broad audiences.
Lead multi-channel messaging campaigns to drive engagement and empower users, achieving a 122% increase in LinkedIn following for a recent client.
Build and maintain content style guides; manage end-to-end content lifecycles from ideation to analytics-driven iteration.
Use tools such as Notion, Airtable, and Figma to manage projects, collaborate with stakeholders, and deliver high-quality content on time.
Analyze content performance metrics to optimize resources and align with business and customer needs.
Select clients: Baukunst, Brand.ai, Gantri, MADO

Senior Producer

Core77 ↗

October 2017 - July 2023

New York, NY

Directed digital content strategy and managed content management systems for Core77’s awards program, conference, and blog.
Oversaw project roadmaps, schedules, and workflows; led cross-functional teams in delivering editorial and support content for Core77 readers and customers.
Developed and executed a new communications strategy for the 2021 Core77 Design Awards, resulting in a 20.7% increase in annual revenue.
Served as events manager and Chair for two design conferences, managing programming, budgets, and customer experience in partnership with vendors and designers.

Community Manager

Core77 ↗

October 2015 - October 2017

New York, NY

Managed editorial calendar, style guides, and social media channels; collected and analyzed data to optimize SEO and content engagement.
Drove a rebrand of social media strategy, increasing Instagram followers from 2,000 to 110,000 in under two years.
Produced culturally relevant, accessible content that deeply resonated with Core77’s core audience and drove meaningful engagement.

Graphic Designer

illesteva ↗

October 2015 - October 2017

New York, NY

Managed editorial calendar, style guides, and social media channels; collected and analyzed data to optimize SEO and content engagement.
Drove a rebrand of social media strategy, increasing Instagram followers from 2,000 to 110,000 in under two years.
Produced culturally relevant, accessible content that deeply resonated with Core77’s core audience and drove meaningful engagement.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.

Editor + Marketing Analyst

Totokaelo ↗

October 2015 - October 2017

Seattle, WA

Developed and implemented blog content strategy aligned with brand values.
Assisted with site rebrand of art direction and merchandising, resulting in a 150% increase in online sales.
Analyzed sales and content performance metrics to drive targeted marketing and product promotions.
Coordinated company-wide campaigns and A/B tested newsletters to optimize engagement and conversion.

Skills

Content & Creative Development

Content Strategy
Editorial Writing
Editing
Technical Writing
Style Guide Development

Communication & Collaboration

Cross-Functional Collaboration
Client Relationship Management
Stakeholder Communication

Project Management

Workflow Planning & Scheduling
Budget Tracking & Forecasting

Education

University of Oregon

Bachelor of Arts in Product Design and Chinese (Mandarin)

ajfonder@gmail.com

↗

(918) 607-5186

↗

Experience

Creative Strategist

Freelance

July 2023 – Present

Remote & Portland, OR

Consult with design and technology organizations, startups, and studios to develop content strategies that simplify complex topics for broad audiences.
Lead multi-channel messaging campaigns to drive engagement and empower users, achieving a 122% increase in LinkedIn following for a recent client.
Build and maintain content style guides; manage end-to-end content lifecycles from ideation to analytics-driven iteration.
Use tools such as Notion, Airtable, and Figma to manage projects, collaborate with stakeholders, and deliver high-quality content on time.
Analyze content performance metrics to optimize resources and align with business and customer needs.
Select clients: Baukunst, Brand.ai, Gantri, MADO

Senior Producer

Core77 ↗

October 2017 - July 2023

New York, NY

Directed digital content strategy and managed content management systems for Core77’s awards program, conference, and blog.
Oversaw project roadmaps, schedules, and workflows; led cross-functional teams in delivering editorial and support content for Core77 readers and customers.
Developed and executed a new communications strategy for the 2021 Core77 Design Awards, resulting in a 20.7% increase in annual revenue.
Served as events manager and Chair for two design conferences, managing programming, budgets, and customer experience in partnership with vendors and designers.

Community Manager

Core77 ↗

October 2015 - October 2017

New York, NY

Managed editorial calendar, style guides, and social media channels; collected and analyzed data to optimize SEO and content engagement.
Drove a rebrand of social media strategy, increasing Instagram followers from 2,000 to 110,000 in under two years.
Produced culturally relevant, accessible content that deeply resonated with Core77’s core audience and drove meaningful engagement.

Graphic Designer

illesteva ↗

October 2015 - October 2017

New York, NY

Managed editorial calendar, style guides, and social media channels; collected and analyzed data to optimize SEO and content engagement.
Drove a rebrand of social media strategy, increasing Instagram followers from 2,000 to 110,000 in under two years.
Produced culturally relevant, accessible content that deeply resonated with Core77’s core audience and drove meaningful engagement.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.
Led visual brand strategy across web, email, and social channels.
Collaborated with developers for a website UX relaunch, resulting in 3x traffic increase and 200% reduction in bounce rate.

Editor + Marketing Analyst

Totokaelo ↗

October 2015 - October 2017

Seattle, WA

Developed and implemented blog content strategy aligned with brand values.
Assisted with site rebrand of art direction and merchandising, resulting in a 150% increase in online sales.
Analyzed sales and content performance metrics to drive targeted marketing and product promotions.
Coordinated company-wide campaigns and A/B tested newsletters to optimize engagement and conversion.

Skills

Content & Creative Development

Content Strategy
Editorial Writing
Editing
Technical Writing
Style Guide Development